BECAUSE YOU COULD IN DEVELOPMENT

Because You Could — A digital luxury timepiece

A DIGITAL LUXURY TIMEPIECE

Every clock tells time.
This one makes a statement.

DISCOVER

It tells the time.
That is not the point.

Because You Could transforms the most ordinary digital function into an object of ownership, presence and intent.

THE OBJECT

A timepiece, not a tool.

Designed as a complete digital object, where the typography, the numbering and the way it sits on your screen are given the same attention normally reserved for a physical timepiece.

PLACEMENT

Owning it is half of it.

A timepiece kept in a drawer is a timepiece nobody sees. Because You Could is built to be placed — as your wallpaper, across the Home Screen, the Lock Screen, StandBy beside the bed, and the system controls.

Your number travels with it. Wherever it sits, it is unmistakably yours.

The number (127) shown below in the different appearances is an example. Previews based on the current application implementation. System surfaces are representative because iOS adapts them to the device, wallpaper and settings.

WALLPAPER

The official mark and your permanent number, composed for the Lock Screen.

  • PORTRAIT

HOME SCREEN

Gold on black in full colour. Your system tint can adapt it when you choose.

  • SMALL

  • MEDIUM

  • LARGE

  • EXTRA LARGE · IPAD

LOCK SCREEN

Inline, circular and rectangular — plus the Home Screen face on iPad.

  • SMALL · IPAD

  • INLINE

  • CIRCULAR

  • RECTANGULAR

  • ALWAYS-ON · IPHONE PRO

Exact appearance on the Lock Screen and in system controls is determined by iOS and your device settings.

STANDBY

The same timepiece in a lit room and in StandBy night mode.

  • LIT · DARK

CONTROLS

The mark opens your timepiece from the Lock Screen or Control Center.

  • LOCK SCREEN · IPHONE

  • CONTROL CENTER · IPHONE & IPAD

Exact appearance on the Lock Screen and in system controls is determined by iOS and your device settings.

THE NUMBER

Permanently numbered.

Each authentic Because You Could timepiece receives one permanent global TIMEPIECE number at first activation.

Numbers run in sequence from one, without padding, and are never reused.

TIMEPIECE No. 127

THE NUMBER SHOWN IS AN EXAMPLE OF THE FORMAT. NUMBERS ARE ASSIGNED IN SEQUENCE AT FIRST ACTIVATION, AND THIS IS NOT AN OFFER OF A SPECIFIC ONE.

OWNERSHIP

Owned, not subscribed.

  • One acquisition.
  • One timepiece.
  • One permanent number.

NO SUBSCRIPTION.

PLATFORMS

Created for the Apple ecosystem.

The Because You Could experience is being developed as a premium digital timepiece across the Apple ecosystem.

On Apple Watch the idea arrives where it belongs. A timepiece you actually wear, on the wrist, telling everyone exactly nothing and everything at once. It may be the most absurd and the most correct place this object could live.

Platform availability and launch details will be announced ahead of release.

  • iPhone IN DEVELOPMENT
  • iPad IN DEVELOPMENT
  • Apple Watch IN DEVELOPMENT
  • Mac PLANNED

Android and Google Play are under future consideration. Nothing is decided and nothing is committed.

Platform direction, not confirmed first-release availability. Apple, iPhone, iPad, Mac and Apple Watch are trademarks of Apple Inc. Google Play is a trademark of Google LLC. Because You Could is not endorsed by or affiliated with either.

Because you needed it
was never the reason.

It was…

Because You Could.

Coming soon.

Availability, pricing and launch details will be announced here.

support@becauseyoucould.com