BECAUSE YOU COULD IN DEVELOPMENT

Because You Could — A digital luxury timepiece

A DIGITAL LUXURY TIMEPIECE

Every clock tells time.
This one makes a statement.

DISCOVER

It tells the time.
That is not the point.

Because You Could transforms the most ordinary digital function into an object of ownership, presence and intent.

THE OBJECT

A timepiece, not a tool.

Designed as a complete digital object, where the typography, the numbering and the way it sits on your screen are given the same attention normally reserved for a physical timepiece.

ABSTRACT COMPOSITION USING CONFIRMED INTERFACE TYPOGRAPHY. NOT THE OFFICIAL MARK.

PLACEMENT

Owning it is half of it.

A timepiece kept in a drawer is a timepiece nobody sees. Because You Could is built to be placed — across the Home Screen, the Lock Screen, StandBy beside the bed, and the system controls.

Your number travels with it. Wherever it sits, it is unmistakably yours.

HOME SCREEN

Gold on black, exactly as designed.

  • SMALL

  • MEDIUM

  • LARGE

LOCK SCREEN

Circular, rectangular and inline.

  • INLINE

  • CIRCULAR

  • RECTANGULAR

Exact appearance on the Lock Screen and in system controls is determined by iOS and your device settings.

STANDBY

Sideways on the charger. Back to gold on black.

  • LANDSCAPE

CONTROLS

Beside the flashlight and the camera.

  • LOCK SCREEN CONTROL

Exact appearance on the Lock Screen and in system controls is determined by iOS and your device settings.

Abstract representations of the planned placements. Not screenshots. The number is shown as a dash because it is issued at first activation.

THE NUMBER

Permanently numbered.

Each authentic Because You Could timepiece receives one permanent global TIMEPIECE number at first activation.

Numbers run in sequence from one, without padding, and are never reused.

TIMEPIECE No. 127

ILLUSTRATION OF THE NUMBERING FORMAT. NOT AN OFFER OF A SPECIFIC NUMBER.

OWNERSHIP

Owned, not subscribed.

  • One acquisition.
  • One timepiece.
  • One permanent number.

NO SUBSCRIPTION.

PLATFORMS

Created for the Apple ecosystem.

The Because You Could experience is being developed as a premium digital timepiece across the Apple ecosystem.

On Apple Watch the idea arrives where it belongs. A timepiece you actually wear, on the wrist, telling everyone exactly nothing and everything at once. It may be the most absurd and the most correct place this object could live.

Platform availability and launch details will be announced ahead of release.

  • iPhone IN DEVELOPMENT
  • iPad IN DEVELOPMENT
  • Apple Watch IN DEVELOPMENT
  • Mac PLANNED

Android and Google Play are under future consideration. Nothing is decided and nothing is committed.

Platform direction, not confirmed first-release availability. Apple, iPhone, iPad, Mac and Apple Watch are trademarks of Apple Inc. Google Play is a trademark of Google LLC. Because You Could is not endorsed by or affiliated with either.

Because you needed it
was never the reason.

It was…

Because You Could.

Coming soon.

Availability, pricing and launch details will be announced here.

support@becauseyoucould.com